With its sleek design and strong wheel base, the all-new 2009 Lincoln MKS is opening doors in the aftermarket for customization enthusiasts looking for a full-size sedan to make their own.

To demonstrate the personalization potential of Lincoln’s new flagship sedan, Ford will shine the spotlight on three MKS project vehicles at the Specialty Equipment Market Association (SEMA) show, which will be held Nov. 4-7 in Las Vegas.

“The MKS has many different facets,” said Ford designer Melvin Betancourt. “You can hot rod it, add a body kit and still maintain that luxury feel, or you can simply dress it up with a nice set of wheels.”

Custom rims are hot in the aftermarket, and unlike many of its competitors in the full-size luxury segment, the MKS was designed to accommodate larger wheels. The stock vehicle comes with 18-inch wheels, and 19- and 20-inch wheels are optional.

“The larger wheelbase gives the option to migrate to a more aggressive, sporty appearance,” said Pei-Wen Hsu, Lincoln MKS marketing manager. “It gives customers a way to make the vehicle unique for themselves.”

Ernie Bunnell, owner of 3dCarbon, had 22-inch NC Forged aluminum wheels custom designed for his 3dCarbon MKS. He also dressed the vehicle in a five-piece custom body kit.

“The styling of the MKS is very appealing to begin with, but the body kit makes a dramatic difference,” he said. “It really jazzes it up and gives it a more European feel.”

A “more European feel” is also what Robert K. Smith, president and CEO of RKSport, was trying to achieve with the MKS he customized for the SEMA show.

“We did the car in silver with 20-inch wheels and black rims, and we also brought the car down to a lower profile as far as ride height is concerned to make it more European-looking,” he said.

To give the car a more muscular feel, Smith says he added an extractor hood with carbon fiber components that look a little more aggressive than the stock hood. He finished off the look with a black Roadwire leather interior.

“The interior on the MKS is extremely nice,” he said. “We applied a bit of silver in the seating area and in the door panels to contrast with the exterior and give it a little more pizzazz.”

In addition to the MKS, the 2009 Ford Focus Coupe will also have a presence at the SEMA show with three project vehicles designed to show that a fuel-efficient small car – it gets 35 mpg on the highway -- doesn’t have to fall short on performance and style.

“Based on feedback from our customers, we redesigned the Coupe for 2009 to include new front and rear fascias, a new roof-line spoiler and standard 17-inch aluminum wheels on the SES model,” said Sam De La Garza, Focus marketing manager. “The vehicle is positioned for the youth market as a good value for the money in terms of power and overall feature content, which really gives us a good step in the right direction for this car in the aftermarket.”

Stout Performance worked together with the Barber Driving Experience (BDX) to customize a Focus Coupe for the SEMA show. Chris Stout says he chose the Focus because it offers a very good platform to build upon.

“It’s lightweight. The chassis is very stiff, and the suspension geometry is world-class to the point that it was copied by a few other manufacturers,” he said.

Stout, who is also an instructor for BDX, says he plans to use the vehicle to teach performance driving on the tracks.

“We added a six-point roll cage, which not only makes the car safer for occupants but it stiffens the chassis a bit, which is what you need on a road course,” he said. “We modified the suspension, and we added an F2 Turbo kit for power. So you get better compression, better dampening and a lot more power.”

Bunnell, who also customized a Focus for the SEMA show, enhanced the exterior styling with wheels and a custom body kit.

“We added 19-inch wheels and a five-piece body kit that gives the car a sporty look that’s lower to the ground without actually lowering the vehicle per se,” he said.

In addition to the new MKS and Focus Coupe, Ford will feature other vehicles at SEMA, including the Lincoln MKX, the Ford Edge, Escape and the new Transit Connect. This year’s project vehicles include: