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Volkswagen's looking to the younger demographic, changing the Golf back into the Rabbit. The VW marketing team says its car owners want a relationship with their vehicle and they say the Rabbit moniker will give them the relationship the Golf never did.
The Setup:
Rabbits are multiplying and taking over the city, playing about town together and growing in numbers at the same time.
The Commercial:
A white Rabbit and a black Rabbit frolic around the city, eventually going into a tunnel. They come out of the tunnel with even more Rabbits. Most are gray Rabbits and one is a mix of black and white.
Pretty soon Rabbits are everywhere multiplying. The Rabbits still frolic, continuing to grow in large numbers and they even get chased by some dogs.