Mazda North American Operations (MNAO) announced Wednesday that the MX-Crossport concept car, which debuted earlier this year at the 2005 North American International Auto Show in Detroit, MI, will formally move from concept to production vehicle. As predicted by AutoReport based on trademark applications first filed late last year, the company also confirmed that the vehicle will be named Mazda CX-7, fitting into the company^s global naming strategy.
"Mazda President Hisakazu Imaki is committed to bringing new products to market and expanding our line of vehicles," said Jim O^Sullivan, president and CEO, MNAO. "The addition of the Mazda CX-7 is great news and a critical step forward for us in North America. To successfully grow our business, we have to be true to our core values and for any vehicle to wear the Winged-M logo on the grille, it must have the soul of a sports car. I am convinced this vehicle will deliver."
The production Mazda CX-7 will pick up many of the design cues of the concept vehicle, and will be built solely in Hiroshima, Japan when it goes into production in 2006. It will be launched first in the North American market, and Mazda will continue to study launch feasibility in other global markets. Additional product information and launch timings will be made available as the year progresses.
In Mazda^s new global naming strategy, crossover-type, sport utility vehicles will carry the CX designation — as in Mazda CX-7; rotary-engined sports cars carry the RX designation (RX-8) and piston-engined sports cars carry the MX designation (MX-5, as will be seen on the all-new 2006 Mazda MX-5 Miata in the United States). Core production vehicles will continue to carry the name ^Mazda^ and a number, based on vehicle size (Mazda2, Mazda3, Mazda5, Mazda6); Tribute, MPV and B-Series pickups will continue with their current nomenclature until further notice.
